It is no secret that I'm not a fan of Helvetica. My not being a fan of it isn't nearly in the same category of Papyrus or Comic Sans - being that I don't think it's obnoxious. But rather I know the history of Helvetica, I know its influence and because of that there has always been a stubborn side of me thinking, "I DON'T HAVE TO CONFORM!" or "I CAN GET BY WITHOUT IT!" Giving fonts a personality I thought, "Why not give the others a chance to shine?" Almost like Helvetica is the big kid on campus, and instead I should give attention to the nerdy kids in the corner.
That being said, I challenged myself. I challenged myself to use Helvetica in my work and see if I can appreciate it. I stepped out of my boundaries, my comfort zone by using a font I usually just shrug to. I took this into consideration with the studying of Jan Tschichold, and his aesthetic.
Finding a balance between collage and clean/cut font. Of course when you look at my previous works, you find montages with heavy imagery, shapes and found phrases. My challenge to myself was to cut down the heavy imagery and incorporate the clean/cut font - Helvetica.
Of course this was a slow process, I am not used to using only a few
images in my work, so the first step wasn't simplistic at all:
But do I like it? Yes...I do. But this wasn't challenging enough. It was a step. Through much deletion and forcing myself to go easy on imagery I came up with new designs:
These images I am very pleased with. I felt I was still able to keep the geometric shapes you often see in my work and incorporate that with a simplistic aesthetic...incorporating Helvetica.