For context, we have to create an event where we receive feedback on our work from our target audience. I threw away the idea of the Lothian companion and came up with these 'gifts' to give to commuters. These gifts continue with activities, quotes and newly....hand sanitizer.
I want people to interact with things outside what they're used to! Put down their book and pick up with gift that has a page for them to pass a note to a neighbour. Or a page that is just to wrap up their up, because we all know buses need to be cleaner. Or perhaps a page to draw. Why not?
I've been forced to think about other ways to communicate my message, I am always influenced by Stefan Sagmeister and truth be told...every piece of work he creates. He always goes beyond the norm and of course there is a large part of me that's truly jealous of his mind. In his work 'my life' (trying to look good limits my life, he creates words that aren't on printed media, aren't posters but could be found in everyday objects.