Monday, 7 November 2011

No guts, no glory

My challenge is to go beyond the media I'm used to creating. I know how to create printed material, I know how to communicate messages through any printed media.

But take away my printer, my laptop and I'm lost, it's like throwing someone into the deep end of a swimming pool - with weights around their ankles. Good luck!

To go beyond the printed world, the printed companion. How do you reach others? There's performance, there's drama. If I want to influence the minds of the average commuter, I have to branch out beyond the passive printed format. Does this scare me? Of course it does, I am no performer. I would much rather reach the minds of the average commuter by hiding behind my work, but really - no guts, no glory.

To change topics: Now let's focus on what has been my inspiration as of lately. I swooned over the typography found in Lacoste Legends, it's newspaper and it's beautiful. Stunning type. It's artistic yet draws your eye in, makes you want to look closer.

To make the ordinary 'less ordinary,' I asked for some inspiration from my sister who happens to be a photography teacher, and therefore has a bit more insight into similar photographers. Her recommendations: Garry Winogrand, Stephen Shore (Uncommon Places) and Robert Frank
(The Americans.

Garry Winogrand did a series called Women are Beautiful. These are simple images capturing the average woman in the street, I feel they are stunning to the eye. These women aren't posing, they're captured in their everyday life and I smile because of it. They are beautiful:

Stephen Shore:

Robert Frank, The Americans: Of course I would swoon for these. It captures the essence of that time, that era. I swoon for the simple everyday beauty, now how do I get others to do the same? How do I do like them, capture the beauty and express the beauty? 

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