Tuesday, 14 February 2012

Pause. Re-examine.

We love our space. We love isolation, we don't love the random elbow rub from sitting on a bus. Eye contact is usually prohibited. I came upon this product design, it is extremely creative. I do enjoy the playfulness behind the idea, but of course the meaning for this design is somewhat uneasy.


In essence, this is the exact opposite of my subject. Encourage isolation. The message is the same of encouraging those to find joy in public transport, but by complete opposite methods as my own.

While listening to Spotify the other day, an advert for Audible kept playing. Audible is from Amazon, it is an application you can download to your phone, and then download audio books for listening purposes. This particular advert speaks of the joy and peace you find when you put your headphones on and get lost in Audible during your morning commute. Encouraging you to cut off from the rest of the world and surroundings.

It is no secret that I'm not a fan of Amazon. Their main goal it seems is to promote the death of printed books my any means, whether it be through the kindle or through audible. Since they have become publishers on their own, they are able to completely bypass the printed editions of books, encouraging new means of 'reading.'

What these products essentially are doing is creating the environment one has in a car during their commute and transforming that to public transport. Isolation, withdrawal, privacy, reclusion. No opportunities for interaction, for conversation, for new experiences. Sit on your own, don't look up.

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